Technical marketing

Seamless data, smarter marketing

Transform your e-commerce marketing with precise tracking, accurate attribution and compliant data collection. Our technical marketing expertise ensures every campaign decision is backed by reliable data.

What is technical marketing?

Technical marketing blends technology, data integration, and automation to amplify every marketing effort.
It enables campaigns to scale and perform at their best, while behind the scenes analytics, APIs, and data streams continuously refine and optimize results with proven insights.
For e-commerce businesses, this means accurately tracking user behavior, measuring campaign performance, optimizing conversion funnels, and ensuring compliance with privacy regulations. All while maintaining fast page speeds and excellent user experience.

Problem We Solve

Inaccurate tracking and data discrepancies
Poor attribution and conversion insights
Slow page load times affecting SEO
Compliance issues with privacy regulations
Disconnected marketing tools and platforms
Unable to measure true marketing ROI

Google Tag Manager the key tool in technical marketing

It lets us add and manage tracking tags to capture conversions, page visits, clicks, and other interactions. Providing the data you need to analyze performance and optimize campaigns in Google Analytics

Why GTM Matters

Deploy tags instantly without developer involvement
Test changes before going live with preview mode
Reduce page load impact with async tag loading
Centralize all tracking code in one platform
Version control and rollback capabilties

Our GTM Implementation

Custom data layer architecture for clean tracking
Enhanced e-commerce tracking for full funnel visibility
Server-side GTM for privacy-compliant tracking
Cookie consent integration for GDPR compliance
Custom event tracking for specific business needs

Our Technical Approach

A collaborative effort

We don't create brand guidelines, campaigns or creatives. But we ensure that data flows seamlessly between tools and channels.

The gap it closes

Great creative needs a strong technical backbone. Ensuring campaigns are supported by data flow.

Advantages beyond standard

We provide advantages that standard creative agencies can't deliver.

40+

GTM containers deployed

Ready to upgrade your marketing infrastructure?

Let's build a reliable, compliant and high-performance tracking foundation that empowers your marketing team with accurate data.

Start now with technical marketing

On-shore developers
Collaboration with creative agencies
Network knowledge sharing

FAQ

Frequently Asked Questions

To save you time, we’ve put together answers to frequently asked questions, so you can focus on what matters most.

Why does my GA4 data not match the actual orders in Magento?

Gaps often occur due to ad-blockers or cookie rejection. We solve this by syncing backend data directly to GA4 via the Measurement Protocol API for 100% accuracy.

Can you track user behavior across multiple devices and sessions?

Yes. By implementing GA4 User-ID tracking and cross-device signals, we connect fragmented sessions into a single customer journey for better marketing insights.

Does adding more marketing pixels affect my website’s loading speed?

Standard pixels can slow down your site. We move these scripts to a Server-Side container, reducing the 'heavy lifting' on the user's browser for faster load times.

Can Google Tag Manager slow down your website?

Yes, it can. While GTM loads asynchronously an overloaded container with too many third-party scripts or misfired tags increases Total Blocking Time (TBT). This slows down your page speed and can negatively impact your SEO rankings.